Short answer: Not right now. But we still train like one.
Until 2023, we operated as Beach City CrossFit in Penticton British Columbia and were proud to be a CrossFit® affiliate. The methodology — constantly varied, functional movements performed at high intensity — is still at the core of everything we do. We’re just not currently affiliated.
It’s not about distancing ourselves from CrossFit®. We still believe in the method. But right now, we’re focused on building a business that serves our members in the best way possible.
In the last year, we’ve added:
We want to make fitness more accessible — and sometimes that means speaking in language that makes it easier for someone new to walk through the door.
When and if the CrossFit® brand aligns with our goals again, we’ll revisit affiliation. Until then, we train using many of the same principles, just with a wider reach and more options.
Even without the name, the influence is everywhere:
If you’re a current CrossFitter traveling through Penticton — whether for business, vacation, or wine — we’d love to have you drop in. Our beachside gym is a one-of-a-kind training spot with open doors and lake views. Bring your shoes, bring your chalk, and come get after it with us.