Are You Still a CrossFit Gym?

Formerly Beach City CrossFit, we’re no longer affiliated—but CrossFit® methodology still drives our training. Learn how we’ve evolved to serve a wider fitness community while staying true to our roots.
By
Jen
May 26, 2025
Are You Still a CrossFit Gym?

Jen

   •    

May 26, 2025

Short answer: Not right now. But we still train like one.

Until 2023, we operated as Beach City CrossFit in Penticton British Columbia and were proud to be a CrossFit® affiliate. The methodology — constantly varied, functional movements performed at high intensity — is still at the core of everything we do. We’re just not currently affiliated.

Why We’re Not Affiliated Right Now

It’s not about distancing ourselves from CrossFit®. We still believe in the method. But right now, we’re focused on building a business that serves our members in the best way possible.

In the last year, we’ve added:

  • Legends: fitness for older adults who want to move better, stay strong, and stay independent
  • StrongHER Teens: training for teenage girls to build strength and confidence
  • Simply Strong: a no-barriers intro to fitness for people who are just getting started

We want to make fitness more accessible — and sometimes that means speaking in language that makes it easier for someone new to walk through the door.

When and if the CrossFit® brand aligns with our goals again, we’ll revisit affiliation. Until then, we train using many of the same principles, just with a wider reach and more options.

What CrossFit® Stands For — and How It Shows Up Here

Even without the name, the influence is everywhere:

  • Constantly Varied Training: No boring routines here. We mix it up — cardio, strength, endurance, gymnastics — to keep you progressing.
  • Functional Movements: Our workouts are rooted in movements you use in real life. Lifting. Carrying. Running. Squatting. Climbing.
  • High Intensity: Our Sweat45 and regular classes push your limits — safely — so you get the best results in the least amount of time.
  • Scalability: Every workout is adaptable. Whether you're 17 or 70, we meet you where you’re at.
  • Community: We train together, cheer each other on, and celebrate every win.
  • Coaching: All our sessions are led by certified, experienced coaches who care about your results.
  • Results-Based Programming: Everything we do is driven by helping you get stronger, faster, and more capable — in and out of the gym.

CrossFit Athletes Welcome

If you’re a current CrossFitter traveling through Penticton — whether for business, vacation, or wine — we’d love to have you drop in. Our beachside gym is a one-of-a-kind training spot with open doors and lake views. Bring your shoes, bring your chalk, and come get after it with us.

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